Synergy Bank Earns National Marketing Excellence Award
Synergy Bank has been recognized on a national stage by the American Bankers Association (ABA), earning a prestigious 2026 ABA Bank Marketing Excellence Award during the 2026 ABA Bank Marketing Conference in Austin, Texas.
The ABA Bank Marketing Excellence Awards honor the banking industry's most creative and effective marketing campaigns. Open to financial institutions of all sizes across the country, the awards recognize innovative strategies that strengthen brands, engage audiences, and drive business success. Winners are selected in five categories: Brand Awareness, Customer Adoption and Loyalty, Digital Acquisition, Employee Engagement, and Product Launch.
Synergy Bank received the Employee Engagement Excellence Award, recognizing programs that inspire employees, strengthen workplace culture, and support organizational goals. The honor was awarded for the bank’s Employee Appreciation Week, Peace, Love, & Synergy, a vibrant 1960s-inspired celebration developed and coordinated by Synergy's Marketing Team.
The weeklong campaign featured custom branding, themed events, interactive activities, and opportunities for employees across all locations to connect and celebrate. Designed to reinforce Synergy's people-first culture, the campaign created a shared experience that strengthened relationships, boosted engagement, and highlighted the bank's commitment to its employees.
"This national recognition is an incredible honor and a testament to the creativity and passion of our Marketing Team," said Jerry Ledet Jr., President and CEO of Synergy Bank. "Their ability to create meaningful experiences for our employees not only makes our organization stronger, but also reflects the culture that sets Synergy apart. Employee Appreciation Week is something our team looks forward to every year, and we are proud to see that effort recognized among the best marketing initiatives in banking nationwide. This award is also a estimate to our entire team who embraces and lives our core values each day."
The award underscores Synergy Bank's belief that investing in employees is fundamental to serving customers and strengthening the communities it calls home. By fostering an engaging and supportive workplace culture, the bank continues to create an environment where employees and customers alike can thrive.
